Any mention of your company (or a keyword) can be tracked by Spectate with Web mentions.
Go to Track > Web Mentions in the left-hand navigation. Click "+ Create a Mention Tracker" in the right corner above the data table.
Give your tracker a name that will be used to identify it in the list of Trackers. Assign a campaign.
The other options are the terms on which you can base your tracker. You may use one or multiple options on which to base this search.
-Adding a user will create an email alert for that person.
-Click Create and your Mention Tracker will be activated!